The American Humanist Association launched recently a nationwide ad blitz, their largest so far, this time disparaging both Christianity and Islam.
AHA will spend at least $200,000 this time, to market its beliefs on television, newspapers, billboards and bus ads. The ads compare texts from the Bible and the Quran to humanist thought, and then urge readers to consider humanism, according to The Christian Post.
Roy Speckhardt, head of AHA, said that both the Quran and the Bible have “horrific material, and to say you get your morality from there” is a hindrance, according to CNN.
Speckhardt told CNN that the goal of the campaign is to “challenge the fundamentalists” for their “backward ideas.” He added, “We’re targeting for criticism those who read the Bible literally, not those who pick and choose what they like.”
He said it is better to pick and choose as humanists do, according to CNN. The campaign raises issues on slavery, women, homosexuality, war and punishment. They then pick and choose verses from the Bible and the Quran and compare these to quotes from AHA or humanists in history, The Christian Post reported.
In some ads quotes are taken from the Quran, and then compared to quotes that show the humanist beliefs on war and violence. In other ads, quotes are taken from the Bible on homosexuality and compared to humanist quotes, The Christian Post said.
There is also a video ad with atheist Richard Dawkins disputing Proverbs 3:5 which urges believers to trust in the Lord and not just depend on their own understanding. Dawkins advocates his belief on “evidence and logic,” The Christian Post reported.
Speckhardt told CNN another goal of the ad campaign is to reach out to those who do not belong to any religion. He said, “There are millions of people – approximately 34 million people – who are unaffiliated.”
The AHA has been running ads in the past advocating their beliefs. (See http://theundergroundsite.com/index.php/2010/07/%e2%80%9cunder-god%e2%80%9d-billboard-war-in-north-carolina-continues-12842).
Among their previous campaigns were a number of bus ads that said, “No God? No Problem!” On the National Day of Prayer, they ran billboards that said, “In Good We Trust,” according to The Christian Post.
The Christian Post said their latest campaign will include a spot on NBC Dateline and newspaper ads in the Seattle Times, the San Francisco Chronicle, the Atlanta Journal Constitution and USA Today.
Whatever the effect of this nationwide campaign may be, beliefnet considered its strategy noting, “The campaign takes some of the less savory parts of The Bible and the Quran and compares them with reasonable, compassionate quotes from prominent humanists. That’s a great advertising technique, of course, but doesn’t do much to prove anything one way or another (Christians could create a similar ad, of course, using a ‘love your neighbor’ quote from Jesus and contrasting it with something awful from Stalin).”




